data-driven color forecasts

Custom color forecasts powered by the world’s smartest color database.

We help DESIGN people and
DATA people connect

Founded through the partnership of a trend forecaster and a data scientist, Normal Science develops tools to help CMF teams, merchants, designers, and researchers understand the history, evolution, and potential future impact of color.

Insights to amplify creativity

Forecasting is a mix of art and science — but Normal Science’s color forecasts are firmly rooted in historical data, industry expertise, and real-time cultural shifts. We aim to take the guess-work out of color selection — not to remove the creative element. Our analyses provide parameters to empower creative teams and ensure alignment with GTM and merchandising teams.

CUSTOM reports, COLORFUL insights

industry reports

Understand the enduring and evolving color elements within and across industries.

Brand deep-dives

See the full picture of leading brand color strategies and their trajectories.

RETAILER INSIGHTS

Gain key insights about the winning colors at retailers like Walmart, Target, and more.

Cultural context

Connect industry shifts to broader color shifts in the arts and entertainment.

Hue-by-hue evolution

Explore granular views of how specific shades are trending over time.

Forecast scenarios

Extrapolate and compare multiple data-driven future color palettes and scenarios.

SAMPLE REPORTS

INDUSTRY REPORT:
2025 SMARTPHONE COLORS

Analysis of 5 smartphone brands, analyzing 5-year historical data to understand assortment and design strategies. The report includes analysis of lightness, chroma, hue, contrast, harmony and evolution of the assortment over time. Parameters are laid out for a quantitatively derived 3-year forecast for the industry to inspire further creative development.

BRAND AUDIT:
APPLE COLOR STRATEGY

A deep-dive audit of the enduring and evolving design strategy of an iconic brand. The analysis includes an overview of the design eras and shifts, the evolution of hues, lightness, and chroma, and a definition of the color signature of the brand. A 3-year, 3-scenario forecast is made based on the historical data.

Retailer report:
Winning colors: Walmart

Analysis of 5 brands within a specific product category in order to determine colors related to best-sellers and the assortment standards of brands in the cohort. Chroma, lightness, and hue are audited to provide parameters for a color forecast to bring your brand closer to the category leads.

Let’s DEVELOP YOUR custom color REPORT

We’ll collaborate to develop a hyper-targeted color analysis and forecast for your category and brand.